FP2030 2022 Progress Report

Each year, Eighty2degrees works with FP2030 to create a report highlighting growth and progress within their organization. In 2022, FP2030 decided to shift to a microsite, allowing their progress report to be all digital. 

Designed at Eighty2degrees | Creative direction by Ambica Prakash

Through this site, I evolved FP2030’s use of color, pattern, and imagery. Regionally-inspired patterns signaled a shift to the organization’s new decentralized approach, while imagery throughout the site and in primary collages highlighted each global region served by FP2030. Use of more of the brand’s warmer colors than ever before created a sense of warmth, hopefulness, and positivity throughout the site.

The site was designed with future reports in mind; over the next several years, the structure will remain the same, with slight edits to the look and feel to correspond with the theme of the report.

In additional to the digital report, FP2030 needed a printed brief for an international trade show. Pulling visual elements from the digital report, the brief maintains the same look and feel translated to a personal-feeling printed piece.