Fortessa Tableware Solutions | Brand Book

Mid-2019, a core group of the marketing team at Fortessa Tableware Solutions set out to create a book that captured visual guidelines and company culture, titled “Our Company Our Culture”. What started as 50 pages quickly grew to 138, and covered much more. In tandem with a brand refresh, this book became a critical step in brand alignment.

My role: design & direction

Created at Fortessa Tableware Solutions | Creative direction by Chad Collins

As the lead designer, I worked closely with the VP of Creative and Brand Director on strategy and design. Each spread was designed to be reflective of the brand refresh and new positioning. Open, clean, and balanced, this allowed for a content and image-focused approach, while playing into the company’s strengths and steadiness in the marketplace.