Association for Talent Development | Mural Wall

The Association for Talent Development, an international organization dedicated to talent and growth in the workplace, partnered with Eighty2degrees to create environmental graphics branding their Alexandria, VA Learning Center. Though ATD had strong brand standards, we were able to establish our own visual language in branding the Learning Center. 

My role: design

Designed at Eighty2degrees | Creative direction by Ambica Prakash & art direction by Hannah Fichandler

I designed the mural wall as the focal point when learners walk into the space. Based around the Learning Center tagline, words radiate out from the center, which resonate with various learners in the space. Flourishes and fauna around the words illustrate various pathways one can take in their learning journey, growing and working towards the common goal of making the world a better place.

Below, sketches and color explorations highlight my process as I worked on each phase of the project.